The 2021 Guide to Sustainable Shopping
I hear a lot about this, but what does shopping sustainably even mean?
By definition, sustainable fashion refers to clothing that is designed, manufactured, distributed, and used in ways that are environmentally friendly. Some brands are making an effort to align their practices with sustainability initiatives which is really exciting. But to make a dent in 'dirty fashion' we need more!
Want to encourage your favorite brands to adopt more sustainable practices and process transparency? Join the global call to action here.
Why do we need to shop sustainably?
The fashion industry alone contributes 8% of the world's greenhouse gases--that's A LOT considering every other industry out there. In just 30 years the fashion industry with contribute more than 25%--yup an entire quarter--of greenhouse gases. Needless to say, we need to bring more awareness to our consumption habits, stat.
Almost every brand says they're sustainable, so how will I know what's legit?
It's hard to know what's real and what's just for show these days--we get it. Everyone slaps a "green" label on their product, but what ones are the real deal? Good news--we're here to help you sift through the product sea to find the brands that are truly practicing sustainability.
How can we help?
As consumers, we have power over brands. By prioritizing sustainable brands, others will be forced to adopt these practices to survive. Some of our favorite sustainable brands include Levi's, Ganni, NAADAM, Mara Hoffman, and the collection of brands making up Net Sustain. Click here for a comprehensive list!
Another great way to reduce your consumption? Buy vintage! We love The RealReal and our local resale shops. Vintage fashion is chic and great for the environment : ).
Want to see how chic sustainable can be?
We've pulled together a capsule edit from our favorite sustainable brands for you to get your feel-good shopping on! Is a personalized sustainable haul is in order? Let us know!
