Invest in Yourself During a Pandemic + Recession? YES.
How You Show Up Matters NOW More Than Ever.
As an entrepreneur, I try to adapt a growth mindset (not easy, especially for a recovering perfectionist like myself) and be open to learning, new ideas and ways to enhance my process. As a creative entrepreneur in the fashion space, I’m in a difficult spot right now, along with the rest of my industry. Being in this position has lead to a lot of soul searching (and frustration) BUT in the end, this is what I’ve concluded:
Two things I’m willing to do? LEARN AND ADAPT
One thing I’m not willing to do? GIVE UP
Right before COVID19 forced us all into our homes, I was actively updating my own brand and planning to grow my online services.
I was working hard on a digital update and building my remote, online service offering before I even knew what social distancing meant. And as any working stylist will tell you, translating a traditionally in-person craft into a digital process isn’t easy. However, I’ve been working on it for a couple years and I really have the process down. Regardless of my best laid plans, everything has been thrown off track. All of this has left me to wonder...
How do I move forward now?
Here’s what I decided to do, and how it applies to YOU
I realized that even though this is an incredibly difficult time, it will eventually pass, and those still standing on the other side, who were willing to adapt and find a way forward, will be a lot better off than those who gave up.
This is a golden opportunity to hit reset and identify how you want to re-emerge.
Show up and get noticed...more easily than before.
With so many outside distractions on hold, and people focused on working and living at home, you have their attention. THIS IS BIG. Whether your digital presence consists of Zoom WFH, Houseparty with friends/family or even online-only dating...the impact of putting yourself together is much greater now. And people WILL notice.
Here’s where I come in….
This is the time to pull it together.
What was holding you back before?
Too busy?
Not ready to make the investment?
Not sure where to begin building your personal brand?
Your image is crucial and it will be remembered long after we return to a more regular life. With more time to soul search than ever before, imagine what you want your life to look like when this is over.
WRITE IT DOWN.
Imagine what you want to convey now when you are in virtual meetings and then out in the world again. Even if it is simpler, bolder, or just different than before, now is the time to start your transformation.
Why work on branding during a pandemic?
This is a great question I asked myself while going through my own business upheaval. I have business expenses and financial goals just like every other small business, and I realized that if I didn’t push on, I would be that much more behind when the world starts to open up again...and when it does, I want to be ready! So if this resonates with you, ask yourself some critical questions...
How do I want to represent myself to the world?
Am I showing up as a leader?
How do I appear to my personal community, or coworkers/boss?
Do I want a promotion, or to change jobs?
Is there something I realize I need to change during all this?
If you answered YES, or have an immediate reaction, to any of these questions, you are in a great spot to start making positive change NOW. After all, a strategic investment in yourself can’t go wrong. This something I’ve learned time and again through more than 10 years in business, and surviving the 2008 recession.
So let’s do this together
I’m in, and I hope you are too. My individualized Online Styling Programs will help you identify your personal branding goals and how to achieve them. The best part? I get right to the point. My method is efficient, streamlined and delivers results without any busy work. This is because I know what I’m doing and my methods are built on expertise. As long as you are ready and open for change, this process will prove transformative. I want you to access a brand you can be proud of, and learn how to keep it going for the long term.
Want to know what results from personal branding?
Greater confidence
Ability to impress
Save time + money (I LOOOVE this one!)
Positive purchasing habits
What are your goals? Drop us a note and let us know.
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